Bachelor of Applied Management (Applied Marketing major)

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal, and problem solving skills) in addition to the development of specific business knowledge and skills.

Important Notice:

This programme is now closed to new students. Students already enrolled will be allowed to continue in this course going forward, to finish off their qualification. 

If you have any questions, please send an email to info@sit.ac.nz. Please specify the programme of study you are enquiring about in the subject section of your email, so that your query can be quickly directed to the right person.

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SIT Online
Campus
SIT Online
Qualification
Degree
Level
7
Credits
360
Duration

Three years full-time
Up to 8 years part-time
Intakes are 17 weeks long

Dates
TBC
Tuition Fees

Zero tuition fees

Direct Material Costs

$8.00 per credit (incl. GST)

International Fees

$100 per credit (incl. GST). See International.

Course Outline

Important Notice:

This programme is now closed to new students. Students already enrolled will be allowed to continue in this course going forward, to finish off their qualification. 

If you have any questions, please send an email to info@sit.ac.nz. Please specify the programme of study you are enquiring about in the subject section of your email, so that your query can be quickly directed to the right person.

 

The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally, or internationally.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal, and problem solving skills) in addition to the development of specific business knowledge and skills.

Majors available for the Bachelor of Applied Management programme:

  • Applied Marketing (this page)
  • Applied Management
  • Event Management
  • Human Resource Management
  • Project Management
  • Occupational Health and Safety
  • Agribusiness Management
Course Content

The Bachelor of Applied Management has recently changed the programme codes to align to other degrees offered at SIT. The new codes reflect the level of the paper rather than the year of the degree. Any papers previously completed are still valid and will not require any cross-credits or credit transfers.

The BAM programme has undergone a change of structure for 2026 delivery. Under the new structure students enrolling in the BAM (all majors) will be required to complete papers as follows:

 

Requirements

Credits

Year 1

  • Eight (8) compulsory papers – same for all majors.

120

Year 2

  • 5 major-specific papers - will differ depending on major
  • 3 elective papers from list of Year 2 papers not already taken

120

Year 3

  • 3 core compulsory papers – applicable to all majors. These are MGT701, MGT702 and MGT736
  • 4 major-specific papers - will differ depending on major
  • 1 elective paper from list of Year 2 or Year 3 papers not already taken

120

 

Total:

360

Note: Each paper is 15 credits

 

YEAR 1

Compulsory Papers (all majors)

  • MGT501 (MGT103) Introduction to Applied Management (15 credits)
  • MGT502 (MGT101) Introduction to People and Culture (15 credits)
  • MGT503 (MGT104) Introduction to Applied Marketing (15 credits)
  • MGT504 (MGT100) Introduction to Accounting and Finance (15 credits)
  • MGT505 (MGT105) Business Communications (15 credits)
  • MGT511 (MGT113) Introduction to Project Management (15 credits)
  • MGT512 (MGT114) Introduction to Occupational Health and Safety (15 credits)
  • MGT519 Introduction to Organisational Ethics (15 credits)

YEAR 2

Year 2 Compulsory Papers for Applied Management major

  • MGT601 (MGT200) Management Accounting (15 credits)
  • MGT603 (MGT203) Operations Management (15 credits)
  • MGT604 (MGT205) Introduction to Strategic Management (15 credits)
  • MGT608 (MGT215) Organisational Behaviour (15 credits)
  • MGT609 (MGT219) Change Management (15 credits)

Year 2 Compulsory Papers for Project Management major

  • MGT622 Fundamentals of Project Management (15 credits)
  • MGT623 Fundamentals of Project Planning (15 credits)
  • MGT624 Fundamentals of Monitoring, Controlling and Evaluating the Project (15 credits)
  • MGT625 Fundamentals of Project Closure (15 credits)
  • MGT626 Leadership and the Project Manager (15 credits)

Year 2 Compulsory Papers for People and Culture major

  • MGT606 (MGT209) Managing Human Resources (15 credits)
  • MGT607 (MGT202) Employment Relations (15 credits)
  • MGT611 (MGT222) Health and Safety in Employment (15 credits)
  • MGT643 Strategic Relationships (15 credits)
  • MGT644 Future Trends in HR (15 credits)

Year 2 Compulsory Papers for Occupational Health & Safety major

  • MGT613 (MGT225) Occupational Health and Safety Strategies and Organisational Systems (15 credits)
  • MGT614 (MGT226) Occupational Health and Occupational Safety Training Strategies and Evaluation (15 credits)
  • MGT615 (MGT227) Occupational Health and Safety Management Practice Leadership (15 credits)
  • MGT616 (MGT228) Occupational Health and Safety Strategic Planning and Performance Measurement (15 credits)
  • MGT617 (MGT229) Occupational Health and Safety Intervention Programme Design and Evaluation (15 credits)

Year 2 Compulsory Papers for Applied Marketing* major

  • MGT602 (MGT201) Marketing Operations* (15 credits)
  • MGT629 (MGT208) Digital Marketing* (15 credits)
  • MGT630 (MGT204) Sales and Promotion* (15 credits)
  • MGT632 (MGT217) Presenting Professionally* (15 credits)
  • MGT640 (MGT216) Market Research and Analysis* (15 credits)

*Open to returning BAM Applied Marketing students only

Year 2 Compulsory Papers for Event Management* major

  • MGT605 (MGT206) Risk Management (15 credits)
  • MGT634 (MGT210) Organising and Defining the Project* (15 credits)
  • MGT635 (MGT211) The Project Plan and Resources* (15 credits)
  • MGT636 (MGT212) Measuring Performance, Evaluation and Closure* (15 credits)
  • MGT639 (MGT223) Event Management* (15 credits)

*Open to returning BAM Event Management students only

Year 2 Compulsory Papers for Agribusiness Management* major

  • MGT611 (MGT222) Health and Safety in Employment (15 credits)
  • MGT618 (MGT235) Agribusiness Economics* (15 credits)
  • MGT619 (MGT236) Agribusiness Strategy and Competitiveness* (15 credits)
  • MGT620 (MGT237) Crop Industries* (15 credits)
  • MGT621 (MGT238) Livestock Industries* (15 credits)

*Open to returning BAM Agribusiness Management students only

Year 2 ELECTIVE PAPERS List

Choose three (3) papers from Year 2 list below not already taken:

  • MGT601 (MGT200) Management Accounting (15 credits)
  • MGT603 (MGT203) Operations Management (15 credits)
  • MGT604 (MGT205) Introduction to Strategic Management (15 credits)
  • MGT605 (MGT206) Risk Management (15 credits)
  • MGT606 (MGT209) Managing Human Resources (15 credits)
  • MGT607 (MGT202) Employment Relations (15 credits)
  • MGT608 (MGT215) Organisational Behaviour (15 credits)
  • MGT609 (MGT219) Change Management (15 credits)
  • MGT611 (MGT222) Health and Safety in Employment (15 credits)
  • MGT613 (MGT225) Occupational Health and Safety Strategies and Organisational Systems (15 credits)
  • MGT614 (MGT226) Occupational Health and Occupational Safety Training Strategies and Evaluation (15 credits)
  • MGT615 (MGT227) Occupational Health and Safety Management Practice Leadership (15 credits)
  • MGT616 (MGT228) Occupational Health and Safety Strategic Planning and Performance Measurement (15 credits)
  • MGT617 (MGT229) Occupational Health and Safety Intervention Programme Design and Evaluation (15 credits)
  • MGT622 Fundamentals of Project Management (15 credits)
  • MGT623 Fundamentals of Project Planning (15 credits)
  • MGT624 Fundamentals of Monitoring, Controlling and Evaluating the Project (15 credits)
  • MGT625 Fundamentals of Project Closure (15 credits)
  • MGT626 Leadership and the Project Manager (15 credits)
  • MGT643 Strategic Relationships (15 credits)
  • MGT644 Future Trends in HR (15 credits)
  • MGT645 Workplace Health & Safety Resilience in Dynamic & Disrupted Contexts (15 credits)

YEAR 3

Year 3 Compulsory Papers for ALL majors

  • MGT701 (MGT301) Business Ethics (15 credits)
  • MGT702 Research Methodology (15 credits)
  • MGT736 Managing Business with Artificial Intelligence (15 credits)

Year 3 Compulsory Papers for Applied Management major

  • MGT703 (MGT303) Strategic Management (15 credits)
  • MGT709 (MGT309) Relationships, Influence and Leadership (15 credits)
  • MGT710 (MGT312) Advanced Human Resource Management (15 credits)
  • MGT738 Applied Management Capstone Project (15 credits)

Year 3 Compulsory Papers for Project Management major

  • MGT733 Project Feasibility and Business Case Development (15 credits)
  • MGT734 Emerging Trends in Project Management (15 credits)
  • MGT735 Crisis and Disaster Management in Projects (15 credits)
  • MGT737 Project Management Capstone Project (15 credits)

Year 3 Compulsory Papers for People and Culture major

  • MGT709 (MGT309) Relationships, Influence and Leadership (15 credits)
  • MGT710 (MGT312) Advanced Human Resource Management (15 credits)
  • MGT723 Dynamics of Employment Relations (15 credits)
  • MGT724 Management Skills for a Diverse Workforce (15 credits)

Year 3 Compulsory Papers for Occupational Health & Safety major

  • MGT711 Occupational Health and Safety Sustainability Practices (15 credits)
  • MGT712 Workplace Health and Wellbeing Strategies (15 credits)
  • MGT713 (MGT313) Occupational Health Strategic Management (15 credits)
  • MGT714 (MGT314) Occupational Safety Strategic Management (15 credits)

Year 3 Compulsory Papers for Applied Marketing* major

  • MGT704 (MGT304) Strategic Marketing Management* (15 credits)
  • MGT706 (MGT306) Reputation and Brand Management* (15 credits)
  • MGT708 (MGT308) Advanced Digital Marketing* (15 credits)
  • MGT709 (MGT309) Relationships, Influence and Leadership (15 credits)

*Open to returning BAM Applied Marketing students only

Year 3 Compulsory Papers for Event Management* major

  • MGT705 (MGT305) Advanced Event Management* (15 credits)
  • MGT708 (MGT308) Advanced Digital Marketing* (15 credits)
  • MGT724 Management Skills for a Diverse Workforce (15 credits)
  • MGT733 Project Feasibility and Business Case Development (15 credits)

*Open to returning BAM Event Management students only

Year 3 Compulsory Papers for Agribusiness Management* major

  • MGT709 (MGT309) Relationships, Influence and Leadership (15 credits)
  • MGT712 Workplace Health and Wellbeing Strategies (15 credits)
  • MGT715 (MGT315) Agricultural and Resource Policy (15 credits)
  • MGT716 (MGT316) Sustainable Agribusiness Practice (15 credits)

Year 3 ELECTIVE PAPERS list

Choose one (1) paper, from EITHER the Year 2 OR Year 3 lists, not already taken:

  • MGT703 (MGT303) Strategic Management (15 credits)
  • MGT709 (MGT309) Relationships, Influence and Leadership (15 credits)
  • MGT710 (MGT312) Advanced Human Resource Management (15 credits)
  • MGT711 Occupational Health and Safety Sustainability Practices (15 credits)
  • MGT712 Workplace Health and Wellbeing Strategies (15 credits)
  • MGT713 (MGT313) Occupational Health Strategic Management (15 credits)
  • MGT714 (MGT314) Occupational Safety Strategic Management (15 credits)
  • MGT723 Dynamics of Employment Relations (15 credits)
  • MGT724 Management Skills for a Diverse Workforce (15 credits)
  • MGT733 Project Feasibility and Business Case Development (15 credits)
  • MGT734 Emerging Trends in Project Management (15 credits)
  • MGT735 Crisis and Disaster Management in Projects (15 credits)

[Note: The Bachelor of Applied Management changed the paper codes to align to other degrees offered at SIT in 2022. The new codes reflect the level of the paper rather than the year of the degree. Any paper completed under the old code (in brackets) is still valid and will not require any cross-credits or credit transfers.]

Career Opportunities

Graduates of the Bachelor of Applied Management with an Applied Marketing major will critically analyse marketing strategies and apply marketing concepts to justify solutions to complex scenarios. These include formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes. They will use reflective practice to inform problem solving, critical review and the communication of information to both lay and expert audiences.

Graduates will be qualified to work in a range of marketing applications, including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management, and key account management.

Application Criteria

Prospective students for the programme must meet at least one of the application and selection criteria below:

School Leavers

University Entrance – NCEA Level 3.  Three subjects – at Level 3, made up of:

  • 14 credits each, in three NZQA University Entrance approved subjects, and
  • Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and
  • Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of all three numeracy unit standards (26623, 26626, 26627 – all three required)

Mature Applicants

Be at least 20 years of age when the programme begins and provide evidence of aptitude or appropriate work experience.

Completion of external or overseas qualifications, which are considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.

Each year of study must be successfully completed before moving on to the next year of the programme.

All prerequisites must be met for individual papers.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following: 

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A¬ level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA), or

Trinity College London Certificate in Teaching English to Speakers of Other Languages (CertTESOL); or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in  either New Zealand, Australia­, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor ‘s Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters’ Degree or Doctoral Degree, the language of instruction of which must be in English and which must be from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and with all scores achieved in a single test during the two years preceding the proposed date of enrolment

Degree at Level 7

  • IELTS test - Academic score of 6 with no band score lower than 5.5
  • TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
  • TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
  • Cambridge English Examination -B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169.  No less than 162 in each skill.
  • OET - Minimum of Grade C or 200 in all sub-tests
  • NZCEL - Level 4 (Academic) 
  • Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 
  • Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS 
  • Trinity ISE - ISE II with no less than distinction in any band
     
Qualification Pathways

Further educational opportunities for graduates may include enrolling in postgraduate study, for example the SIT Postgraduate Certificate in Applied Management, Postgraduate Diploma in Applied Management, or Master of Applied Management.

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