Bachelor of Applied Management (Applied Marketing major)

Graduates of the Bachelor of Applied Management with an Applied Marketing major will critically analyse marketing strategies and apply marketing concepts to justify solutions to complex scenarios. These include formulating marketing plans, conceptualising and evaluating promotion campaigns, making reasoned trade-offs between objectives and budgets, and to innovate and manage change via a strong grounding in the realities of social, economic, and technological change processes. They will use reflective practice to inform problem solving, critical review and the communication of information to both lay and expert audiences.

Graduates will be qualified to work in a range of marketing applications, including marketing and sales management, product management, merchandising, services marketing, marketing research, brand management, customer services management, and key account management.

Prospective students for the programme must meet at least one of the application and selection criteria below:

School Leavers

University Entrance – NCEA Level 3.  Three subjects – at Level 3, made up of:

• 14 credits each, in three NZQA University Entrance approved subjects, and
• Literacy – 10 credits at Level 2 or above, made up of five credits in reading and five credits in writing, and
• Numeracy – 10 credits at Level 1 or above, made up of specified achievement standards through a range of subjects, or package of all three numeracy unit standards (26623, 26626, 26627 – all three required)

Mature Applicants

Be at least 20 years of age when the programme begins, and provide evidence of aptitude or appropriate work experience.

Completion of external or overseas qualifications, which are considered to be the equivalent of any of the above qualifications, as approved by the Head of Faculty.

Each year of study must be successfully completed before moving on to the next year of the programme.

All prerequisites must be met for individual papers.

English Language Requirements

Applicants, whose first language is not English, or who come from a country where the language of instruction in schools is not English, are required to provide evidence of having achieved one of the following: 

NCEA Level 3 with University Entrance, or

an International Baccalaureate Diploma or Cambridge A¬ level qualification for which the teaching and assessment was conducted in English; or

Cambridge Certificate in Teaching English to Speakers of Other Languages (CELTA),or

Trinity College  London Certificate in Teaching English to Speakers of Other Languages (CertTESOL);or

Successful completion of all primary education (being the equivalent of New Zealand primary school years 1 to 8) and at least three years of secondary education (being the equivalent of three years from New Zealand secondary school years 9 to 13) at schools in  either New Zealand, Australia­, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States one of the countries listed in Rule 18.5 where the student was taught using English as the language of instruction; or

Successful completion of at least five years of secondary education (being the equivalent of New Zealand secondary school years 9 to 13) at schools in either New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom and the United States where the student was taught using English as the language of instruction; or

Successful completion of a Bachelor ‘s Degree, Graduate Certificate, Graduate Diploma, Bachelor Honours degree, Postgraduate Certificate, Postgraduate Diploma, Masters’ Degree or Doctoral Degree, the language of instruction of which must be in English and which must be  from a tertiary education provider from New Zealand, Australia, Canada, the Republic of Ireland, South Africa, the United Kingdom or the United States or

Successful completion of one of the following internationally recognised proficiency tests listed below to the level required of the programme of study and  with all scores achieved in a single test during the two years  preceding the proposed date of enrolment

Degree at Level 7

• IELTS test - Academic score of 6 with no band score lower than 5.5
• TOEFL Paper based test (pBT) - Score of 550 (with an essay score 5 TWE)
• TOEFL Internet based test (iBT) - Score of 60 (with a writing score of 18)
• Cambridge English Examination -B2 First or B2 First for schools or C1 Advanced or C2 Proficiency with a score of 169.  No less than 162 in each skill.
• OET - Minimum of Grade C or 200 in all sub-tests
• NZCEL - a) Expiring Level   b) Current: a) Level 4 (Academic) b) Level 4 (Academic) 
• Pearson Test of English (Academic) - PTE (Academic) score of 50 with no band score lower than 42 
• Language Cert - C1 Expert International ESOL Written (LRW) PASS with no less than 25/50 in each skill and Spoken (S) PASS 
• Trinity ISE - ISE II with no less than distinction in any band

Full time study is classed as completing 60 credits per intake. Full time acceptance into the programme is at the Programme Manager’s discretion. Students who study full time for two intakes per year will complete the qualification (with one major) in three years.

The number of credits selected for part time study should depend on work, family, and other commitments. The recommended maximum number of credits per intake, compared to working hours, are:

• Working 37 + hours per week = enrol in a maximum of 30 credits per intake
• Working 20 – 37 hours per week = enrol in a maximum of 45 credits per intake
• Working fewer than 20 hours per week = enrol in a maximum of 60 credits per intake (full time study).

This is a guide only and will differ from student to student due to individual circumstances.

Students studying part time have a maximum of 10 years in which they can complete the qualification.

Cross credits, credit transfers, and recognition of prior learning

Please refer to the Academic Support page on the SIT website for details regarding cross credits, credit transfers and recognition of prior learning: https://www.sit.ac.nz/Prior-Learning

Additional information

• As a guideline, one credit equates to approximately 10 hours study within an intake period. Click HERE to download a Study Load Calculator (spreadsheet).
• All papers selected within a particular intake must be completed within that intake unless a transfer is requested (conditions apply; see FAQs).
• Online enrolments are on a year by year basis and students are welcome to apply for multiple intakes in one enrolment.  Further enrolment is the responsibility of individual students.  There is no automatic enrolment rollover. 

All SIT2LRN courses require you to have a computer and Internet access. Students are required to use their SIT webmail only for all SIT2LRN communications. All course materials and information, including assessments and due dates, are located on the online Blackboard system. Once you have been accepted into a programme you will receive an Important Information Booklet that includes information that you can use to familiarise yourself with our online Blackboard learning environment. From the intake start date you will have access to the online course materials to work through.

Facilitator Assistance: During the enrolled intake period, students have email access to Facilitators, who endeavour to respond to emails within 48 hours (week days only). All students are required, within the first two weeks of an intake, to send an email to their Facilitator confirming their start on the programme of study. Students who have not emailed their facilitator or embarked upon their course of study by the end of the 2^nd week of an intake, will be Faculty Withdrawn from the programme. Such withdrawals may impact on future access to SIT Zero Fees Scheme and Student Direct Material Costs are still liable for payment.

All students will get an official academic transcript on successful completion of their programme of study which will be posted or given at Graduation.  After each intake is finished, it is suggested that students check their results on MySIT.

We recommend students new to SIT2LRN read through the Frequently Asked Questions section of our website for further study and enrolment information.

Please use the following checklist to ensure that all relevant information and documentation has been included. Remember, your application will be assessed based on the information that you provide us with.  Processing of your application will be delayed if we need to come back to you for missing information.

• I have read all sections of the Programme Information on this page
• I have read the SIT2LRN Frequently Asked Questions section
• I have met all admission criteria for the programme (found under "Application Criteria")
• I have met all the criteria for individual papers (found under "Course Content")
• I have selected the paper(s) I wish to study
• I have selected intake(s) (I have selected alternate intakes rather than overlapping intakes)
• Year one papers must be completed before commencing year two papers and year two papers must be completed before commencing year three papers
• I know my intended payment method
• If my organisation/company is paying for my studies, I have a completed and approved purchase order to attach to my online application.  I am aware that should my organisation or company not pay my fees, these will become my responsibility.
• I have completed and will attach a cross credit form (if applying for a cross credit)
• New students – I have provided an active NSN in the name I am enrolling in or I have verified ID and will attach it to my online application.
• New students – I will attach academic documentation (NZQA record of achievement/academic transcripts/certificates).  These do not need to be verified. (If you do not have any academic documentation to support your application, please attach a comprehensive CV outlining your education and work experience).
• I have computer access,  an Internet connection and access to software to create electronic documents e.g. Microsoft Word or Open Office

What is the Zero Fees Scheme?

The Zero Fees Scheme means we do not charge tuition fees. However, there is a Student Direct Material Cost that you need to pay. The Student Direct Material Cost gives you secure access to Blackboard® our online learning environment and to student support services throughout your study with us.

Who qualifies for the Zero Fees Scheme?

• A New Zealand citizen completing the full qualification or 
• An Australian citizen/New Zealand Resident or Permanent Resident who will be residing in New Zealand for the duration of your enrolment.

Instructions to help you with your application:

1. Read the Programme Information on this page and the SIT2LRN Frequently Asked Questions and find out if you meet the application criteria for both the programme and the unit/s you wish to study.
2. Check your eligibility for Zero Fees. If you are not eligible to study under this scheme, please call 
   0800 748 257 for further options.
3. Complete your online enrolment checking that:

If you are a new student …

• Provide an active NSN number in the name you are enrolling in (contact NZQA on 0800 697 296 to get your NSN number if you do not know it);
• If you do not have an active NSN, then attach a copy of your verified ID in the name you are enrolling in.
• If you are a Resident or Permanent resident of NZ, please provide a copy of proof of residency;
• Attach all academic documentation to support your application including copies of any certificates of courses you have undertaken / NZQA record of achievement / transcripts / CV;

Attach supporting documents as required and outlined on the previous page.

1. Please check that you have included all the required information and supporting documents.  Your application will be assessed based on the information that you provide.  Missing information will delay the processing of your application.
2. Please scan and email all additional documentation to sit2lrn@sit.ac.nz.

What happens next?

• You will receive an automatic email confirmation when we receive your online application. Processing may take up to three weeks. However, we will get in touch with you sooner if we require further documentation.
• Once your application has been accepted you will be sent a conditional offer of acceptance with an invoice and instructions on how to make payment.
• Once we have received your payment (or if you have opted to pay by Credit Card, Student Loan or Purchase Order) you will be sent an Enrolment Confirmation Letter and Important Information Booklet. Closer to the start of the intake you will receive a Time To Get Started Letter which will give you all the necessary information, tools and guidance to start your study with us.

For students to be considered to have satisfactorily completed this programme and be eligible for the awarding of the qualification Bachelor in Applied Management, Applied Marketing major, they must have completed all scheduled course work requirements and assessments, successfully completed assessment requirements for all papers, and achieved a total of 360 credits as specified in the programme schedule. The timeframe for completion of this programme is ten years.

Further educational opportunities for graduates may include enrolling in postgraduate study, for example the SIT Postgraduate Certificate in Applied Management, Postgraduate Diploma in Applied Management, or Master of Applied Management.

Assessments for this programme may include, but are not limited to:

• Tests
• Assignments
• Case studies
• Presentations
• Reports
• Final examinations

Third year students may also be required to complete a research proposal, literature review, research report, and/or presentation as part of their Research Project or Internship.

All requirements for assessment must be submitted by the advised time and date. Late assignments will not be accepted unless an extension has been requested by the student and granted by the facilitator, in writing, before the due date.

For more information on required and recommended textbooks for this course please refer to the textbook list here. 

Please note that textbooks need to be ordered at least 3-4 weeks prior to the commencement of your study